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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Tuesday, March 09, 2010
Leading with values is important for the new generation of employees, for finding innovations in underserved markets, and for getting respect from the public and favourable treatment from government. Here are lessons for everyone:
1. Inspire employees to add their hearts to their heads. People care more and work harder when values are tapped.
2. Add a third P to performance measurement: potential for impact. Measure how well you're doing not just by the past (better or worse than last year) or by peers (ahead or behind competition), but by potential. Which audiences, customers, clients, recipients are not being reached? What are the unsolved problems and unmet needs? Seeing untapped potential raises aspirations.
3. If purpose-inspired opportunities and commercial considerations seem to conflict, find another way. As a result, values will be enhanced, not diluted.
Of course, to lead by values requires having them in the first place. Perhaps that's why Lehman Brothers and the other financial failures fell — because they fell short.