In the final round of the 2006 World Match Play Event, professional golfer Stephen Ames loses to Tiger Woods “nine and eight” (almost as badly as it’s possible to lose in match play). One month later, he surges six strokes ahead of his closest competitor (and fifteen strokes ahead of Tiger Woods), to win the Tournament Players Championship and take home the biggest check in golf history at the time ($1,440,000). How did he make it happen?
One answer may be the fact that the biggest obstacle in performance isn’t not knowing what to do; it’s not doing what we already know.
So what keeps us from doing what we know? Typically, it’s interference—or more often, interFEARence—created by those external and internal factors that slow us down, immobilise us, and keep us from performing at our best. By shifting what you pay attention to and how you pay attention, the resulting performance improvement can be dramatic.
