An organisation is authentic when its actions, its character, and its sense of purpose are aligned with and support each other.
An organisation can be authentic only when:
- The organisation knows ‘who it is” and what characteristics make it distinctive.
- People in the organisation understand why these distinctive features are meaningful.
- The organisation knows what it is striving to create in this world. It has a sense of purpose that goes beyond the products and services it offers.
- The organisation knows how its distinctiveness fuels and adds unique insight to the pursuit of organisation’s purpose.
- The organisation has a few signature actions, behaviours and products that bring to life the organisation’s meaning, and move it towards its purpose.
- Both the purpose and the distinctive, meaningful characteristics of the organisation resonate with stakeholders and draw members, customers, and constituencies to the organisation.
- The organisation actively supports its members, customers, and constituencies in their own authenticity as they work with the organisation to achieve its purpose.
