People running organisations often make a distinction between management and leadership - the former being mathematical and scientific; the latter being more artful and magical. While management can conjure compliance in a work force, it takes real leadership to drum up passion and enthusiasm. Sheryl Sandberg, COO of Facebook, does not claim to have all of the answers to effective leadership, but she believes trust and respect are necessities. Real vision needs purpose to elicit that kind of passion, and it must be able to transcend into the foreseeable future.
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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.