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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Wednesday, January 12, 2011
When presenting a new idea or proposal, chances are that you know more about the topic than your audience. When this is the case, it can be tempting to bombard them with data and analysis. But rather than being convinced, your audience is likely to feel overwhelmed. Forget the hundreds of pages of numbers you have to back up your argument and keep it simple. Present your point in a short, uncomplicated, and clear manner. Focus on what the audience cares about and use common sense — not fancy charts and complicated analysis — to win their approval.