A great Olympic advert!
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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Tuesday, August 14, 2012
Positive Leadership: Support Networks and Success
Procter & Gamble launched its "Thank You, Mom"
campaign at the Vancouver Games in 2010. A critical and commercial success, the
campaign returned for London 2012. In one execution, a re-working of its 2010
Winter Olympics 'Thank you, mom’ spot, P&G
pushes raw emotion to the tear-jerking nth degree with its depiction of mothers
worldwide raising children to become champions and sharing their triumph.
'Being a mom is the hardest job in the world,' the ad says, 'but it’s also the
best.'
Labels:
Olympics,
Performing Under Pressure,
Sport and Business,
Success,
Teamwork,
Video
Positive Leadership: Inspired Leadership - The Historical Perspective on the London 2012 Olympics
In January 2003, a storm was gathering in Washington,
Whitehall and Baghdad when the then Culture Secretary Tessa Jowell went to the
cabinet with the idea that London should bid for the 2012 Olympics.
“We started
with no votes around the Cabinet Table,” she said. She went round the
departments one by one, to Health, Education and Transport, and told them what
the Olympics could do for everyone. Tony Blair, whose last minute lobbying
later proved so crucial, dismissed the idea at first.
Tony Blair was much more preoccupied with Iraq, and rightly
so. I said to him, “How are you going to answer this question. We’re the fourth
largest economy in the world, London is the greatest city in the world, we
would like to think. What will you say to someone who asks you ‘Why didn’t you
dare bid to host the games?’ I’ve never forgotten the way he looked at me.
In his memoir, Blair recalls that Jowell lectured him to man
up:
“I really didn’t think that was your attitude to leadership.
I thought you were prepared to take a risk. And it is a big risk. Of course we
may not win but at least we will have had the courage to try.” When Tessa says
this, you feel a complete wimp and rather ashamed. You know she is manipulating
you, but you also know it’s a successful manipulation.
I
got a call the next morning from his Principle Private Secretary saying ‘The
Prime Minister will support your recommendation.”
Two years later, the American businesswoman appointed to
lead the bid Barbara Cassani resigned, because she didn’t think an American bid
leader would win the games. “She deserves great credit,” said Dame Tessa
Jowell.” She said the person who could win it is Seb Coe.
It was only six months later that the double Olympic gold
medallist stood on stage in Singapore and said:
”To make an Olympic champion it takes eight Olympic finalists. To make
Olympic finalists, it takes 80 Olympians. To make 80 Olympians it takes 202
national champions, to make national champions it takes thousands of athletes.
To make athletes it takes millions of children around the world to be inspired
to choose sport.” Jacques Rogge was up not long later, opening his envelope and
reading out the word “London.”
From the very start, the London 2012 Olympic bid has been characterised by the single-minded passion, persistence, vision and determination of all those involved in hosting the Games. Congratulations!
For more background into the bid process for the London 2012 Olympic Games, see: http://www.vanityfair.com/culture/2012/06/international-olympic-committee-london-summer-olympics)
Positive Leadership: Inspired Leadership - The Historical Perspective on the London 2012 Olympics
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