Here’s how your company can offer
candidates meaningful and attractive roles:
Get serious about impact. Determine the positive impact your
organisation seeks to make in the world. You don’t have to be a social
enterprise to do good.
Tell that story well. Call it marketing or storytelling, but
make sure you're communicating how much you care about your mission and how
you're working toward it.
Design roles for their future, not just yours. Many people
see a job as one of many stepping-stones they'll visit over the course of a
career. Focus on making your stone as attractive and inviting as possible. Decent
pay, rewarding perks, and large doses of autonomy demonstrate that you take
professional development seriously.
