When people want to make an impression, most think a lot
about what they want to say.
Stanford University Business Professor Deborah Gruenfeld
cautions you to think twice about that approach.
The factors influencing how
people see you are surprising: Words account for 7% of what they take away,
while body language counts for 55%. There is a body language of power.
In this video, Gruenfeld introduces the body languages of authority and being approachable.
Becoming fluent in matching body language to each situation can be a source of
power and influence. Gruenfeld also shares leading social science research on
the ways in which body language affects your psychology, in addition to
influencing how others perceive you.
