Here is a simple and quick (less than 60 second) ‘elevator pitch’ template
that will work for most products and services, if it is delivered with passion!
“We sell [product/service deliverable] to [market niche] who
want [unmet market need]. Unlike [competition], we [differentiation].”
All you have to do is fill in the brackets and you have the
essence of an elevator pitch!
For more, see: http://blog.startupprofessionals.com/2012/01/great-startups-can-hook-investor-in-60.html