People perform amazing feats when they have a purpose.
Here are the five higher benefits of having a quest:
1. Focus
Every person—those who conceive, design, build, buy and
talk—have the same focus. People at every level are able to decide what works
because everyone knows where we're going and why we're going there.
2. Peak performance
On a quest, we're either in 100%, or we're not. On a quest,
we sort who's good at what. People who are in 100% are valued and their
strengths are matched to the cause. People who are valued invest more, do more,
and go further for the work we love.
3. Energy and
tolerance
We have more patience, time and energy for problem-solving
when we directly reap the benefits. What leads people to achieve greatness
isn't money. In fact, Peter Drucker proved that money is a disincentive…it has
the most effect when it’s not there or too small. Greatness is found in the
payoffs that a loyal community offers: acknowledgment, sense of purpose,
support, feedback.
4. Compelling value
What’s more appealing than working with someone who’s not
only good but also loves his or her job? Bringing logic and emotion together in
a business outdistances the world view of logic alone. Competence and great
execution are expected. A loyal engaged community builds in added value in how
they tell the story, how they treat the product and the customers who buy it,
and how they talk about the company as a value in their lives.
5. Total
differentiation
A thinking culture of passionate leaders who love their job
attracts others who share those values. The respect of a loyal community shows
in everything it does. The values become both brand and barrier to entry. Community
builds authority. We value what we earn and what we love. That value telegraphs
itself. It’s contagious. Customers, vendors and partners pick it up as well.
Nothing beats the 360 degree investment of brains, money and
dreams all in the same direction. Every company that wants to grow should have
some of that. The value of a thinking, job-loving employee community shouts ROI
and makes solid business sense.
