1. Be more visible than you’ve ever been
Behaviour is as important as message: employees observe their leaders and take their cues from how their leaders are behaving.
2. Tell it like it is
Tell the truth, and tell it fast. Get the bad news out there, and try and avoid drip-feeding.
3. Be clear
If you have clarity and strength of purpose, people will follow. Uniting behind a common cause raises spirits and makes people feel anything is possible.
4. Stick to your guns
Know your long-term strategic plan and stand by it. Don’t be panicked into sudden measure or announcements.
5. Be tough
Well-run businesses become more efficient; more objective about poor performance, more selective about costs, more prudent in decision-making.
6. Use confidence to create confidence
Show that you are in control, and not simply at the mercy of events. Get people engaged, and use their skills to help you. Optimism is vital.
7. Focus on opportunities
Leadership development is about accumulating experience, and times of crisis deliver new experiences by the truck-load.
8. Balance youth and age
A fresh approach is a great asset, but in tough times, so is sector knowledge – it’s the best way of assessing risk. People with experience have a huge coaching role to play.
9. Beware of creating a talent gap
If you don’t develop your human resource, you don’t have a future. Now is the time to stimulate innovation and creativity.
10. Learn the importance of unknowns
There’s a tendency to focus on what we understand, and ignore what we don’t. Seismic changes demand us to be less linear, to create a culture of wider thinking.

How Leaders Should Communicate in Difficult Times