Zipcar founder Robin Chase shares how she comes up with her
ideas, and explains the importance of starting with a "minimum viable
product" when launching a business.

Positive Leadership Limited is a strategic leadership and corporate finance advisory firm. We use our considerable experience to provide unique perspectives and innovative solutions which help corporate leaders unlock maximum value from complex business challenges. There is no dress rehearsal for delivering answers to critical business challenges. When you are under intense pressure to succeed, we help deliver the vitally important marginal gains which let your business excel and win.
Positive Leadership: Coming Up With Innovative Ideas