Business is a dogfight. Your job as a leader: outmanoeuvre
the competition, respond decisively to fast-changing conditions, and defeat
your rivals. That's why the OODA loop, the brainchild of US Col. John "40
Second" Boyd, an unconventional fighter pilot, is still one of the most
important ideas in business.
For more, see: http://www.fastcompany.com/magazine/59/pilot.html?page=0%2C0