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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Wednesday, September 29, 2010

Will an 'Integrity Executive' be enough to keep Daimler honest?

German automaker Daimler has appointed a new "integrity executive" tasked with ensuring that the company lives up to its ethical and legal responsibilities. 

The move is intended to ease lingering concerns about Daimler's culture, following the company's recent agreement to pay $185 million to settle a bribery case. 

Daimler "will continue to consistently prioritise integrity as a key element of our corporate culture," said CEO Dieter Zetsche. "No business in the world is worth violating applicable laws, regulations or ethical standards."

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The Importance of Education


“The single most important step we can take is to make sure that every young person gets the best education possible, because countries that out-educate us today are going to out-compete us tomorrow.” 

President Obama, 27 September, 2010

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How Sport Transforms Life and Career

Grete Ingeborg Nykkelmo of Norway knows success in athletics – she is a world champion in both cross country skiing and the biathlon. Grete has also proven to be successful in the business world – she currently is the Senior Vice President of Marketing for Statkraft, Europe’s largest renewable energy company.

Grete talked about how sport formed her life and business career during the IMD Biennial International Alumni Event this past weekend.

She described her sports background and talked about some of the keys to her achievements, which include a gold medal in women’s cross country skiing in 1985 at the World Championships as well as gold in the women’s biathlon at the World Championships six years later. She segued on to her corporate career at Statkraft and detailed the communications strategy that the company implemented. For Grete, there are many parallels between sport and business.

First, it taught her the value of setting goals and learning from experiences.
“There are always ups and downs – victories and setbacks,” she said. “Nobody has ever gone through life without setbacks. What is important is to always keep the final target in sight.”

After Grete quit cross country skiing in 1989, she seized on a new opportunity in the biathlon. “Most of us like security – we feel comfortable in situations we know,” she stated. “But there are many opportunities before us if we are open to new challenges and ideas.”

There are also valuable lessons in terms of teamwork. Even though cross country skiing and the biathlon are individual sports, Grete explained that as part of the national team, everyone was happy for Norway’s success and used each others’ strengths to improve.

“With a team you get feedback on your performance. You can learn from others and get support in tough times. Team is important for individual success – and individual performance important for the team. So remember to wear your ‘uniform’ and get stronger together.”

She concluded by drawing one final correlation between sport and business – passion. “If you have passion, the amount of suffering you can endure is enormous. More importantly, it will bring you happiness and satisfaction.”

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