Several years ago, in A Whole New Mind: Why Right-Brainers Will Rule the Future, Daniel Pink argued that American professions have been dominated by analytical thinkers, but soon these left-brained MBA number crunchers would be replaced by a different kind of worker, the right-brained designer, storyteller and big picture thinker. These new workers would offer a new skill set to their employers — creativity, empathy, joyfulness and meaning.
In his new book, Drive: The Surprising Truth About What Motivates Us, Pink picks up the related theme of motivation. He argues that the incentive plans used by most organisations do not work. Even worse, there is scientific evidence that money acts as a de-motivator. Pink advises managers to pay people fairly and adequately to take money off the table, but he shows that the most effective reward is intrinsic — performance of the task itself.
Pink describes successful people as hard working and persistent. They possess an internal desire to control their lives, to learn about their world and to accomplish something that endures. They work hard to grow and develop, and to connect to a larger purpose. These workers have higher self-esteem and better interpersonal relationships than those who are extrinsically motivated. Every organisation needs to retain and cultivate these creative, problem-solving, big picture people.