Gavin Esler, one of Britain's leading journalists and
interviewers reveals what the stories that leaders tell can teach us about
getting to the top - and staying there.
Great leaders have always understood the power of stories.
Through the stories they tell, the most successful leaders educate, persuade
and bring about change, but we rarely have the background knowledge to explore
how they do so
Introducing the questions every leader must answer - and the
elements that the best stories must contain - Esler explains how creating a
leadership story can promote success at all levels, whether running for the
United States presidency, or applying for a place at university.
