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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Monday, November 26, 2012
Gavin Esler, one of Britain's leading journalists and interviewers reveals what the stories that leaders tell can teach us about getting to the top - and staying there.
Great leaders have always understood the power of stories. Through the stories they tell, the most successful leaders educate, persuade and bring about change, but we rarely have the background knowledge to explore how they do so
Introducing the questions every leader must answer - and the elements that the best stories must contain - Esler explains how creating a leadership story can promote success at all levels, whether running for the United States presidency, or applying for a place at university.