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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Thursday, April 19, 2012
Values are now a permissible part of the decision making conversation in business. Even if it’s still lip service for too many companies, it is now legitimate for people to mention values and principles as factors in their decisions. For example, the idea of a noble purpose is increasingly considered essential to brands, and social contributions are part of the communication to consumers.