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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Saturday, March 19, 2011
The long held concept of command-and-control leadership is being tested as organisations are experiencing the largest technological shift of our generation.
Talk with your customers. Listen to your employees. These are well-tested truisms of business. But ask organisations to engage with people on Facebook or Twitter and a look of sheer terror crosses their faces.
In her newest book, Open Leadership: How Social Technology Can Transform the Way You Lead, Charlene Li addresses the challenges facing leadership given the dramatic impact social technologies have had on customer, partner, and employee relationships.