Values Based Leadership

Steve Newberry, CEO of Lam Research Corporation, gives a keynote presentation based on his model of leadership. Newberry is a graduate of the U.S. Naval Academy and the Harvard Graduate School of Business. He has more than 25 years of management and leadership experience in the high-tech industry. 

Values Based Leadership

What Is Your Leadership Brand?

A leadership brand tells people what is distinctive about you as a leader and communicates what you have to offer.

Summarising your brand in a statement is a useful and often enlightening task.

First, answer two important questions:

1. What do you want to be known for?
2. What results do you want to achieve in the next 12 months?

Take these two answers and put them into the following statement: I want to be known for ______ so that I can deliver ______.

Once you have your statement, be sure that you are living up to it. Ask others for input on whether you are achieving your goals and whether they see your leadership brand in the same way you do.

For more, see - http://blogs.hbr.org/cs/2010/03/define_your_personal_leadershi.html?cm_mmc=npv-_-MANAGEMENT_TIP-_-MAY_2010-_-MTOD0524&referral=00203

What Is Your Leadership Brand?