We have a fundamental belief that the role of business is to
make the world a better place.
Jim Stengel, former Chief Marketing Officer of Proctor & Gamble and the author of Grow uses the expression "improving the lives of the
people a business serves.” He has teamed with data crunchers Millward Brown to
produce the “Stengel 50” – a ranking of 50 companies that have exponentially
improved their profits by dedicating themselves to improving the lives of
customers. Win-Win. His top 50 have generated a traditional ROI of 400% better
than S&P.
For more, see: http://millwardbrown.com/Sites/Brand_Ideal/The_Study.aspx
