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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Tuesday, January 31, 2012
We have a fundamental belief that the role of business is to make the world a better place.
Jim Stengel, former Chief Marketing Officer of Proctor & Gamble and the author of Grow uses the expression "improving the lives of the people a business serves.” He has teamed with data crunchers Millward Brown to produce the “Stengel 50” – a ranking of 50 companies that have exponentially improved their profits by dedicating themselves to improving the lives of customers. Win-Win. His top 50 have generated a traditional ROI of 400% better than S&P.
For more, see: http://millwardbrown.com/Sites/Brand_Ideal/The_Study.aspx