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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Monday, June 18, 2012

Positive Leadership: With Hard Work Anyone Can Be Brilliant!


In this presentation to design and illustration students from the University of Cumbria, England, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi talks about the great importance of creative design solutions and the challenge to create a future that is: Vibrant, Unreal, Crazy and Astounding. 

As one student said to him after the presentation: ‘….thank you for ……making me realise that there is no reason at all that with hard work, I can’t be brilliant.’


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