Focus your business pitch on yourself, not on your plan!
Potential investors and partners are often more interested
in an entrepreneur as a person than in the business plan. That document is
important, but be sure to also show these three characteristics:
Passion and purpose. Investors want to know if you’re the
right person for this idea. Make your personal connection to the business
you’re launching clear.
Resilience. The road to building a business is full of speed
bumps. Share some failure stories to show you can bounce back from challenges.
Resource magnetism. Can you attract money, people, and other
resources? This is more important than charisma. Whether or not you have a
thousand-watt smile, you need to be able to persuade people to join your cause.
