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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Saturday, November 06, 2010
Over the past year, business leaders have endured one of the most challenging economic climates in decades. In this video we hear from those who have emerged from the crisis stronger than ever.
What can we learn from their leadership in developing strategies to thrive during difficult times? What has been the impact on their approaches to innovation, product life-cycles and brand management? Do changes represent a long-term shift or will things eventually return to normal?