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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Tuesday, February 14, 2012

Positive Leadership: The Elevator Pitch


Here is a simple and quick (less than 60 second) ‘elevator pitch’ template that will work for most products and services, if it is delivered with passion!

“We sell [product/service deliverable] to [market niche] who want [unmet market need]. Unlike [competition], we [differentiation].”

All you have to do is fill in the brackets and you have the essence of an elevator pitch!


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