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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Tuesday, August 14, 2012

Positive Leadership: Support Networks and Success

Procter & Gamble launched its "Thank You, Mom" campaign at the Vancouver Games in 2010. A critical and commercial success, the campaign returned for London 2012. In one execution, a re-working of its 2010 Winter Olympics 'Thank you, mom’ spot, P&G pushes raw emotion to the tear-jerking nth degree with its depiction of mothers worldwide raising children to become champions and sharing their triumph. 'Being a mom is the hardest job in the world,' the ad says, 'but it’s also the best.'

A great Olympic advert!


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