Perhaps this recent announcement will give some food for thought to those reponsible for high profile professional sports in the UK?
The NFL established the Coach Don Shula Award, Commissioner Roger Goodell announced in Miami yesterday. Shula, the former coach of the Miami Dolphins, won more games (347) than any head coach in NFL history, including Super Bowls VII and VIII, and is the only coach with a 17-0 season.
Goodell said the annual award will honour a football coach who displays the integrity, achievement and positive impact on others as Shula did with Baltimore (1963-69) and the Dolphins (1970-1995).
"I am honored that Commissioner Goodell has created this award to honour football coaches that live with integrity and have the right impact on other people," Shula said. "I always relished the teaching and mentoring aspect of being a coach as being the most important thing we did. I look forward to working with Commissioner Goodell and his team to recognise the positive impact that our game can have on our society."
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