Greg McKeown saw first-hand how success can
lead straight to professional and personal failure, during his career
evaluating and coaching Silicon Valley executives.
The heart of the problem, he
says, is the insidious idea that we can do it all. As entrepreneurs and
executives find success, they're often overwhelmed by expectations and options,
and end up losing the single-minded focus that made them successful in the
first place.
Taking inspiration from legendary designer Dieter Ram's philosophy
of "less but better", McKeown outlines an antidote in his book
Essentialism: The Disciplined Pursuit of Less, which features practical tips on
how to figure out what's most important, eliminate the trivial, and establish
routines for effortless execution.
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