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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Tuesday, September 24, 2013
Here are three common mistakes and how to avoid them:
Failing to choose. Attempting to be all things to all customers is not a winning strategy. Select specific segments of consumers with particular characteristics that you can serve best.
Acquiring to change playing fields. Acquisition usually just adds unnecessary complexity. If you cannot strategise in your current environment, you will not necessarily excel in a different one.
Accepting an existing choice as unchangeable. A company always has a choice of where in the market they will play, so do not use this as an excuse for mediocre performance. Change will not happen overnight, but you can alter the course with focus and dedication.