When a company is in crisis— facing bankruptcy or a
disruptive competitor— it needs to act fast.
But it’s also important to stop
and speak with the people who are doing the day-to-day work of moving the
organisation in a new direction.
Here’s how to use conversation to help
orchestrate a successful turnaround:
Talk straight. Be honest and authentic, especially when it
comes to sharing bad news or addressing difficult topics.
Make talk happen. Stressful times can cause people to keep
to themselves. Promote interactivity and encourage debate. Forego one-way
communication channels (like memos) and choose mediums that allow for
back-and-forth discussion instead.
Let everyone talk. Include people at all levels in the
conversation. This will increase engagement among those who must carry out the
turnaround work.
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