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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Tuesday, April 16, 2013
At the BRITE '13 conference, John Gerzema, author of the new book "The Athena Doctrine: How Women (and the Men Who Think Like Them)Will Rule the Future" talked about his two-year research effort which found that feminine values are ascending all around the world.
His data shows that countries that think in a more feminine way have a higher per capital GDP and people who think in a more feminine way are nearly twice as optimistic about their future.
For more info on "The Athena Doctrine" visit: http://www.johngerzema.com/
The BRITE conference on brands, innovation and technology is hosted by the Centre on Global Brand Leadership at Columbia Business School. http://briteconference.com and http://globalbrands.org