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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Friday, May 04, 2012
Simpler is always better: Jobs’ advice: “One product, one box”.
Blunt communication works: Bluntness leaves no room for confusion, distraction or complexity.
Good leaders can compartmentalise: Jobs compartmentalised criticism so he could move towards his goals.
Small groups work better: Restrict meetings to people who would be discussing the topic at hand.
Keep things minimal and move quickly: Apple campaigns are put out within a month.
Simple names are superior: Apple does not hire naming experts; it relies on a small internal team and a group of advertising consultants.
Simplicity is human: Not a five-gigabyte drive on an iPod, but a “thousand songs in your pocket”.
Simplicity even works in retail: Focus on quality, uncluttered and inviting design and fantastic customer service.