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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.
Saturday, April 09, 2011
In this talk, Harvard Professor, Rosabeth Moss Kanter discusses key insights that follow from a three-and-a-half year investigation that served as the basis of her recent book SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. She argues that there are strong potential synergies between financial performance and attention to community and social needs. By embracing values and focusing on the world outside the organisation, companies can gain competitive advantage while responding to social problems.