In this talk at Bentley University, Harvard Professor Rosabeth Moss Kanter discusses key insights that follow from a three-and-a-half year investigation that served as the basis of her recent book SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good
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. She argues that there are strong potential synergies between financial performance and attention to community and social needs. By embracing values and focusing on the world outside the organisation, companies can gain competitive advantage while responding to social problems.
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