‘Players have to have passion and emotion to succeed and achieve. Winning and a belief in winning is emotional. It gets the adrenaline moving which sends you on a high when you win and makes you cry when you lose – because it matters. There must be passion to succeed; to achieve and to keep achieving; to raise horizons and expectations. Excellence is continuous; you’ve never done enough; you can never be satisfied, but as the team grows it achieves a special identity – no longer one person’s image – but a reflection of everyone’s interests, their abilities and their beliefs.'
Sir Ian McGeechan, British & Irish Lions Rugby Coach 1989, 1993, 1997, 2009
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