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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Thursday, October 28, 2010

Saving Good Ideas From Getting Shot Down

John Kotter, emeritus professor at Harvard Business School and author of Buy-In: Saving Your Good Idea from Getting Shot Down, outlines four common attacks and explains the best ways to defend against them.



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