Recent research from the US shows that companies that fail to take action to regularly link jobs to strategy often are more than twice as likely to have flat or declining revenues:
- 68% of respondents to the survey who strongly agree that there is a clear link between their job and corporate strategy report that their company is growing revenue, while just 39% of those that strongly disagree report revenue growth.
- Just 27% of respondents who strongly agree that there is a clear link between their job and corporate strategy report that revenues are flat or declining, while 57% of respondents who strongly disagree note that revenues are flat or declining.
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