'What led to the financial crisis was a lack of integrity. Honesty is the safest path to making money.'
He explained that the 'everyone's doing it' culture is tough to fight against, especially when there is an army of accountants, lawyers and consultants all driven by an economic interest to push you to do something. But you must fight the fight, he said; 'the best way to prevent such errors of judgement is to be directly accountable for the decisions you make.'

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