Dave Brailsford is British Cycling's performance director and the general manager of Team Sky.
His presiding philosophy is that a sports practitioner simply needs to be the best they can be and then everything else will follow.
"You can't do better than your best," he says. "So what we have to do is ensure that every single rider performs at the absolute best of their ability. If that ability is going to be good enough then fantastic, but if it is not, it's not."
"I think people always see the reasons why they can't win," he says. "I have always been someone who thinks why can't I? I think 'why can't I' has been my sort of guiding philosophy.
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