Forget rational argument: to achieve lasting business victories, you'd do better to spend your time complimenting people on their dress sense, writes Andrew O'Connell. Rational persuasion lasts only until a better counter-argument comes along, O'Connell notes, but subconscious "gut feelings" -- like the irrational sense of well-being that follows even an obviously insincere complement -- are harder to shake off. For more, see - http://blogs.hbr.org/research/2010/03/why-flattery-is-effective.html
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