In an age of complicated technical issues, British voters are wise to put great store by a leader’s character according to William Rees-Mogg, writing recently in The Times.
He says: 'So far, in the pre-campaign period, all three parties have put greater emphasis on personality politics. Even the leaders’ wives have been drawn in. There are a number of reasons for this. There has been the growth of social networking websites on the internet; personality shows on television have achieved high ratings. Equally important is the decline in public interest in political theory and in the details of party policies....Voters use the experience of their own lives in judging other people. If they do not have expertise, they have to trust someone who does. Trust will be given to those who have appropriate knowledge, but it also involves judgment of integrity. Voters are quite right to use their judgment on a politician’s character in selecting MPs...'
For more, see - http://www.timesonline.co.uk/tol/comment/columnists/william_rees_mogg/article7061650.ece
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