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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Thursday, January 14, 2010

The New Breed of CEO


In May 2009, PepsiCo CEO Indra Nooyi made a profound speech about the new breed of CEO's we now need and their responsibility to society:

'I think we need to embed a culture of long-term thinking. If that is right, then the job of the CEO is going to be very different in the future from the way in which the job has developed over the past 2 or 3 decades. The CEO we have tended to admire has been the one who could take the costs out, the one who could get the biggest return in the shortest possible time. That was what the idea of the company as an engine of short-term value required. But that kind of hard-edged leader delivering a return on capital no matter what the emotional social cost, I believe, is yesterday’s leader....

....So we need a new breed of CEO better equipped for the job they will now do than the job they did years ago....perhaps the most important thing is that the new CEO has to create sustainable value.'

For the full speech, see - http://www.pepsico.com/Download/IKN_Economic_Club.pdf
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