'I think we need to embed a culture of long-term thinking. If that is right, then the job of the CEO is going to be very different in the future from the way in which the job has developed over the past 2 or 3 decades. The CEO we have tended to admire has been the one who could take the costs out, the one who could get the biggest return in the shortest possible time. That was what the idea of the company as an engine of short-term value required. But that kind of hard-edged leader delivering a return on capital no matter what the emotional social cost, I believe, is yesterday’s leader....
....So we need a new breed of CEO better equipped for the job they will now do than the job they did years ago....perhaps the most important thing is that the new CEO has to create sustainable value.'
For the full speech, see - http://www.pepsico.com/Download/IKN_Economic_Club.pdf
No comments:
Post a Comment