That leadership style - including a strong grasp of branding principles - provides a framework for how the outgoing Domino’s Pizza CEO is likely to run the University of Michigan’s athletic department. Brandon, speaking to reporters recently, said he would emphasise an intense work ethic and values as fundamental qualities necessary to improve the athletic department. And Brandon's business colleagues said in interviews that his comments fit with his general leadership philosophy.
Brandon formed his leadership philosophy from his days as a Wolverine football player for Bo Schembechler to his 11 years as CEO of Ann Arbor-based Domino’s. Brandon understands that U-M’s athletic success - or lack thereof - bears significant implications for the university’s educational reputation. After U-M won the national championship in 1997, for example, applications to the university rose by 22 percent.
“It provides an enormous benefit and has a huge impact on the Michigan brand,” Brandon told reporters. “I really view it as somewhat of a selling point for the University of Michigan.”
Brandon’s leadership qualities were born when he won three Big 10 championships as a backup quarterback for Schembechler in the 1970s. “He surrounded himself with terrific people," Brandon said of Schembechler. "I learned that from him. He recruited character and integrity. I learned that from him, and I translated that to the way I conduct my business career."
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