As the economy continues to shift, keeping employees up-to-date on how the company is responding, and how they are affected, will help insure against their becoming demoralised and disconnected. Effective communication helps engage employees, and that has positive implications for productivity and the bottom line.
Here are the best practices of companies that are highly effective communicators, based on the 2009/2010 Watson Wyatt Communication ROI Study:
Communicate how business changes will affect employees. Sixty-two percent of highly effective communicators have clearly defined employee value propositions, which tell employees what to expect from the company and what the company expects from them.
Trust and train leaders to talk about change. Some 73% of highly effective communicators say managers are effective at supporting the executive management vision through their actions. Face to-face communications, such as town hall meetings or staff meetings, are preferred over social media or printed material when the conversation is about business change.
Use measures and metrics. Effective communicators are twice to three times more likely to have a documented communications strategy. A little more than half of the highly effective communicators are including more communication outcome metrics in their strategies. However, 43% of all respondents said they had no formal measures or assessments.
Generally, the best-performing companies plan communication strategically, like any other business area.
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