Irene Rosenfeld, the ceo of Kraft Foods, will address the World Business Forum in New York on October 7 and tell executives how she led Kraft Foods through 'transitional change' when it became a giant company in its own right after its 2007 spinoff from Altria Group. Here is what she advises other leaders to do in order to grow their businesses:
- Encourage all to act like owners and spend money like it's their own.
- When hiring look for two qualities: No. 1: passion to win; No. 2: sense of urgency to get it done.
- Keep things simple.
- Cut costs to create the resources for growth.
- Lead from the head and the heart.
See
http://www.usatoday.com/money/companies/management/advice/2009-09-20-advice-ceo-kraft_N.htm for a full preview of her speech.
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