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LEADERSHIP IS A PROCESS OF SOCIAL INFLUENCE, WHICH MAXIMISES THE EFFORTS OF OTHERS TOWARDS THE ACHIEVEMENT OF A SHARED GOAL.

Tuesday, November 30, 2010

Creating Meaningful Corporate Values

Andrew Cosslett has been Chief Executive of IHG since February 2005. IHG is the World’s largest hotel company operating over 4,100 hotels under brands such as Holiday Inn, Crowne Plaza and InterContinental. 

Here he talks about how to turn your front-line into raving fans of your corporate values and why bringing passion into the business is so important for all winning organisations. Don't just talk about your values, live them!



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