"It all centres on effective communication. Leaders must understand their constituents and speak their language. People must truly believe leaders understand their needs and have their interests at heart. Leadership is a dialogue, not a monologue. To enlist support, leaders must have intimate knowledge of people's dreams, hopes, aspirations, visions, and values."
The Leadership Challenge, 4th Edition
(Kouzes, Posner)
(Kouzes, Posner)
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