Business decisions break down when they're based on aspirations and not market conditions.
Here is an excellent article which should make every ceo stop and think again about the process he or she goes through when making key business decisions:
http://www.chiefexecutive.net/ME2/Audiences/Segments/Publications/Print.asp?Module=Publications::Article&id=218917E510A94FE48D3BA14927A8C915
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