Leaders ought to be more concerned with character than with
reputation. "Character is like a tree, reputation is like a shadow. The
shadow is only what we think it is, the tree is what it really is"
Abraham Lincoln
The World's Most Reputable Companies - http://www.forbes.com/sites/jacquelynsmith/2013/04/09/the-worlds-most-reputable-companies-2/ and http://www.reputationinstitute.com/
