In this presentation to design and illustration students
from the University of Cumbria, England, Kevin Roberts, CEO Worldwide of
Saatchi & Saatchi talks about the great importance of creative design
solutions and the challenge to create a future that is: Vibrant, Unreal, Crazy
and Astounding.
As one student said to him after the presentation: ‘….thank you
for ……making me realise that there is no reason at all that with hard work, I can’t
be brilliant.’
Here is his presentation: http://www.saatchikevin.com/Dance_To_The_Music