When presenting a new idea or proposal, chances are that you know more about the topic than your audience. When this is the case, it can be tempting to bombard them with data and analysis. But rather than being convinced, your audience is likely to feel overwhelmed. Forget the hundreds of pages of numbers you have to back up your argument and keep it simple. Present your point in a short, uncomplicated, and clear manner. Focus on what the audience cares about and use common sense — not fancy charts and complicated analysis — to win their approval.